jinny, a new women’s designer boutique destination founded by L.A. fashion industry transplant Jin H Fillinger, marked its launch on August 19, 2006 in the heart of the artsy Short North neighborhood of Downtown Columbus, OH.

Finding a lack of independent boutiques in Columbus to inspire her fashion sensibility, Jin decided to develop her own women’s shop in the hip and growing Downtown market to give women with similar frustrations an outlet for their fashion enthusiasm.

Providing a highly edited seasonal collection of emerging and established upper crust designers of apparel, accessories and footwear, as well as one-off limited edition and vintage treasures to satiate the growing appetite of local fashionistas for trend-driven merchandise, jinny caters to women aged 25-54 who “follow fashion and crave a discerning and focused point-of-view” says Jin. “Opening this shop is my dream come true,” she says. “Columbus is a young and growing city and the timing couldn’t be more perfect for the launch of our boutique concept.”

The vibrant 1,200 sq. ft. shop, located at 844 N. High St., houses more than 50 lines from around the world and this country’s most fashionable destinations from such established names as Jill Stuart, 3.1 Phillip Lim, Foley, Anna Corinna, Geren Ford, Ya-Ya, Clu, Saint Grace, Habitual, Gryson, Nili Lotan, Hanii Y, to up-and-comers like Dessous, Thread Social, Elijah, Loeffler Randall, Rachel Pally, Karta, Willow, Bing Bang, Rachel Roy, Mike & Chris, Mara Hoffman, Heimstone, Monroe, Marlova, Anne Valerie Hash, Hussy, grai, Alyssa Norton, Sretsis, Tashkent, and many more.

Founder and president Jin H Fillinger, former fashion editor of MAGIC International, brings a decade of experience and over 20 years of passion in fashion to jinny. Having launched a successful business-to-business fashion industry magazine for the world’s largest fashion trade business and directed over its growth for 4 years, Jin arrived at a career critical point when she moved 2 1/2 ago from Los Angeles, CA to Columbus, OH.

Armed with her years of fashion journalism, styling, marketing, public relations, and television production credits for such companies as E! Entertainment, The Style Network, Dualstar Entertainment, Brentwood Magazine, and others, this unlikely L.A. transplant looks to carve an unique niche for fashion lovers.